As an example, here is the content of a study of the Spanish market carried out for a distribution company:

 

• Synthesis vision

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Market research details:

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• Analysis of the sector and the reference market.

• Market entry costs

• Segmentation and Internal demand

• Consumer Confidence Index (ICC)

• Overall sales volume of the sector and degree of saturation

• "Multiprix discount stores" retail business.

• Wholesale

• National results: main variables by main activity 

• Market performance for 3 - 4 years

• Geographical distribution

• Retail trade: in thousands of €

• Retail trade: Total Physical Stores by Autonomous Community (regionalization of results)

• Retail Trade Map: Main Autonomous Communities (Sales volume in Thousands of euros)

• Wholesale trade: in Thousands €

• Wholesale trade: Total Physical Stores by Autonomous Community

• Wholesale trade map: Main Autonomous Communities (Sales volume in Thousands of euros)

• Discount establishments and networks in the customer sector on the Spanish market

• Delimitation of discount establishments

• Characteristics of establishments and discount networks: Price, brands, variety of products, assortment, surface area of ​​establishments, equipment, advertising, location and differentiation with our client, suppliers

• X-ray of Chinese stores in Spain

• Typology of Discount establishments with regard to the discount policy

• Hard discount and Soft discount

• Price policies, average value of purchases by type of customer

• Traditional consumer

• Occasional online consumer

• Mixed consumer

• Web consumer

• Online shopping statistics in Spain

• Uses and habits of online shopping

• Number of Internet users who bought online in Spain by age group (in thousands)

• Size of the Spanish online market

• Average turnover of Distributors by type

• Distribution structure and distribution percentage: Mass distribution, Department stores, structured distribution networks, independent trade, etc.

• At the wholesaler level

• At the retail level

• Distribution channels used

• Traditional distribution channel

• Vertical Distribution Channel

• Online distribution channel

• Distribution percentage of distribution

• Sales and renewal cycle

• Sales practices: sales staff, service, guarantees

• After-sales responsibilities / defective products When can the customer request compensation? What type of compensation can the customer request?

• Additional guarantees

• Seasonality of sales

• Main Manufacturers and Distributors

• Physical stores Retail

• Physical stores Manufacturers and wholesalers in Spain (Spanish and Asian products)

• Main European Online Distributor Networks

• Main Asian Online Stores

• Wholesale buying club

• Other franchises not detailed in retailers and wholesalers

• Fairs and Congresses

• Socio-economic analysis of the potential market

• Purchasing behavior of Spaniards in discount establishments:

• Consumer profile, purchasing habits, assessment of customer pull factors, average basket.

• Structure of average expenditure per household

• Analysis of direct and indirect competition

• National and international shops

• Outlet / Factory outlets

• Level of remuneration and types of contracts for establishment staff

• Staff Profile: Store Managers / Managers, Store Seller, Assistant Seller

• Potential risks 

• Conclusion and recommendations

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• Annex:

• Administrations, organizations and associations involved in this sector of activity

• Sectoral interviews.

• Survey: Analysis of the purchasing behavior of Spanish consumers